Tag: traditional publishers

StoryShop University Blog

Micro-Targeting and Publishing

Micro-Targeting and Publishing

This is one potential nightmare scenario in which traditional publishers are weaponized via micro-targeting by the information brokers who own them.

The Role of Traditional Publishers on Today’s High Seas

The Role of Traditional Publishers on Today’s High Seas

What makes a publisher of information an information broker? It’s important to clarify that traditional publishers are not information dealers or information brokers. This clarification is a good place to interject a few standards for determining if a platform, company, or organization is an information broker or simply a publisher of information. At its most…