Tag: friction

StoryShop University Blog

Friction in Advertising: Today’s Convenience is Tomorrow’s Friction

Friction in Advertising: Today’s Convenience is Tomorrow’s Friction

Convenience is a common lure that often leads to more friction down the road. Ultimitely, loyalty is a better long term marketing tactic.

Loyalty Vs. Friction

Loyalty Vs. Friction

For nearly one hundred years, marketing efforts have increasingly been based on friction tactics. The practice of interrupting the consumer experience with advertising intensified via radio and then television. Friction-based marketing has come to a head with the emergence of the world wide web. Clunky banner ads have mostly given way to targeted advertising via…