Tag: amazon

StoryShop University Blog

Don’t Forget About Author Central and Your Author Page on Amazon

Don’t Forget About Author Central and Your Author Page on Amazon

I don’t hear much about Amazon’s Author Central anymore, but you should still use it! It is definitely possible I just haven’t been paying attention, but I haven’t heard anyone talking about Amazon’s Author Central for a few years. Maybe it’s being neglected because it isn’t doing anything new. CreateSpace has been swept up under…

Loyalty Vs. Friction

Loyalty Vs. Friction

For nearly one hundred years, marketing efforts have increasingly been based on friction tactics. The practice of interrupting the consumer experience with advertising intensified via radio and then television. Friction-based marketing has come to a head with the emergence of the world wide web. Clunky banner ads have mostly given way to targeted advertising via…