Pirate Publishing with DMB

Publishing is your high seas; own it like a pirate.

Pawns, It’s Worse Than I Think

Pawns, It’s Worse Than I Think

If you’re wanting to be cheered up about the state of the information distribution network, sorry. It’s worse than you or I think.

Loyalty Vs. Friction

Loyalty Vs. Friction

For nearly one hundred years, marketing efforts have increasingly been based on friction tactics. The practice of interrupting the consumer experience with advertising intensified via radio and then television. Friction-based marketing has come to a head with the emergence of the world wide web. Clunky banner ads have mostly given way to targeted advertising via…

Access to Your Audience is an Asset

Access to Your Audience is an Asset

This post is the continuation of last week’s post, so we’ll simply pick up where we left off! The Established Alternatives to Amazon Exclusivity Now for the big dog alternatives to Amazon. The main players for ebook retail distribution are Kobo, iBooks, and Barnes Noble (…knock on wood…). Of these three, Kobo has the richest…

Covering Your Assets While Going Wide

Covering Your Assets While Going Wide

Pirate Authors cover their assets by maintaining ownership, control and access. In this case, we’ll address the options for going wide!

Beholden to Reader Engagement Metrics

Beholden to Reader Engagement Metrics

If authors choose the wrong metrics to gauge their success, they’ll often times fail. Here is why reader engagement is critical over reader conversion.

Information Dealers, Chaos Reapers

Information Dealers, Chaos Reapers

In my previous post, I dug into the identity and objectives of the Information Brokers. Now it’s time to drill down on the “Dealers.” Just who are these mysterious individuals who do such a craptastic job of delivering all the muck that’s fit to rake? And how are these people affecting the publishing high seas?…