Know Your Book

Choose Your Genre Part Two: How Do You Know if You Need Genre Therapy?

Choose Your Genre Part Two: How Do You Know if You Need Genre Therapy?

It’s not every day we begin the journey of writing a book. You want to choose your genre wisely. To do so, you may need genre therapy with Sean and Johnny.

Choose Your Genre Part 1: What is Genre Therapy?

Choose Your Genre Part 1: What is Genre Therapy?

Many authors lose interest after several books. Often, the reason is due to writing in the wrong genre. Genre therapy will ensure you find the right one.

Exercise: Create a Promo Pack

Exercise: Create a Promo Pack

Create your first draft for each of the following: Tagline Kicker Product Description What did this process bring to light about your story and your audience? In what ways are you more excited to start writing now than you were before this exercise?

How to Write Promotional Copy

How to Write Promotional Copy

Photo by israel palacio on Unsplash “Why in the world should I be concerned about promotional copy before I’ve even started writing the first draft?” you may ask. Kudos to you. You’re asking questions, and that’s always a good thing. The answer is promotional copy will help you focus your writing so that you stick close to the…

Genre Rules & How to Break Them

Genre Rules & How to Break Them

Image Attributed to Mark Dixon via Flickr By the time someone reads the opening line of a new book, they already have certain expectations. The book’s stated genre and the genre tags used to market it online indicate to the reader what likely awaits them in the story. And since most fans return to their…

Insecurity and Voice as a Writer

Insecurity and Voice as a Writer

Photo by Christopher Brown on Unsplash Find your voice. That’s a piece of advice writers are given too often, and frankly, it’s poppycock (pardon my British). Why? Because you already have a voice. You’ve been talking since your toddler years, developing speech patterns, favorite words, and maybe even your own catch phrases. Chances are, while driving, you’ve had…

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