Know Your Book

Exercise: Create a Promo Pack

Exercise: Create a Promo Pack

Create your first draft for each of the following: Tagline Kicker Product Description What did this process bring to light about your story and your audience? In what ways are you more excited to start writing now than you were before this exercise?

How to Write Promotional Copy

How to Write Promotional Copy

Photo by israel palacio on Unsplash “Why in the world should I be concerned about promotional copy before I’ve even started writing the first draft?” you may ask. Kudos to you. You’re asking questions, and that’s always a good thing. The answer is promotional copy will help you focus your writing so that you stick close to the…

Genre Rules & How to Break Them

Genre Rules & How to Break Them

Image Attributed to Mark Dixon via Flickr By the time someone reads the opening line of a new book, they already have certain expectations. The book’s stated genre and the genre tags used to market it online indicate to the reader what likely awaits them in the story. And since most fans return to their…

Insecurity and Voice as a Writer

Insecurity and Voice as a Writer

Photo by Christopher Brown on Unsplash Find your voice. That’s a piece of advice writers are given too often, and frankly, it’s poppycock (pardon my British). Why? Because you already have a voice. You’ve been talking since your toddler years, developing speech patterns, favorite words, and maybe even your own catch phrases. Chances are, while driving, you’ve had…

Know Your Audience

Know Your Audience

Photo by Justice Amoh on Unsplash Unless your name is J.K. Rowling, your writing isn’t going to appeal to everyone. And that’s okay. In fact, it makes your job easier, since it allows you to write for, and market to, a specific audience. To do this successfully, you’ll need to identify who your readers will likely be, then…

5 Ways to Hone Your POV

5 Ways to Hone Your POV

Photo by Jonas Lee on Unsplash Today’s publishing market is more competitive than ever. To stand out, us writers are constantly asking ourselves how we can tell our stories in a way that no one else can. How can we narrow the gap between a story’s ultimate potential and its ultimate execution? If we expect our books to…