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dmb

Loyalty Vs. Friction

Loyalty Vs. Friction

For nearly one hundred years, marketing efforts have increasingly been based on friction tactics. The practice of interrupting the consumer experience with advertising intensified via radio and then television. Friction-based marketing has come to a head with the emergence of the world wide web. Clunky banner ads have mostly given way to targeted advertising via…

Epic High Seas Writing Playlist

Epic High Seas Writing Playlist

Fire in the Hole! Playlist by DMB A Playlist for when you just gotta set sail. This soundtrack is for those days when you just gotta set sail upon the high seas. So batten down the hatches and keep your powder dry, Matey! Arrrrr, there be dragons to slay! Most of these songs are classical…

Access to Your Audience is an Asset

Access to Your Audience is an Asset

This post is the continuation of last week’s post, so we’ll simply pick up where we left off! The Established Alternatives to Amazon Exclusivity Now for the big dog alternatives to Amazon. The main players for ebook retail distribution are Kobo, iBooks, and Barnes Noble (…knock on wood…). Of these three, Kobo has the richest…

Covering Your Assets While Going Wide

Covering Your Assets While Going Wide

Pirate Authors cover their assets by maintaining ownership, control and access. In this case, we’ll address the options for going wide!

Awakening Epic Pop Playlist (w/Vocals)

Awakening Epic Pop Playlist (w/Vocals)

This epic pop writing inspiration playlist will brighten your day and give you the energy to power through. It’s a bright world out there, so let’s go!

Beholden to Reader Engagement Metrics

Beholden to Reader Engagement Metrics

If authors choose the wrong metrics to gauge their success, they’ll often times fail. Here is why reader engagement is critical over reader conversion.